The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on marketing problems.

The 42nd ISMS Marketing Science Conference that was planned to take place in Durham, North Carolina, USA, at Duke University Fuqua School of Business will not be held on site.
The conference was held virtually on June 11, 12 and 13, 2020.

Recorded presentations and posters can be found on INFORMS.  Login with the email you registered and conference password.

Co-Chairs:          Rick Staelin and Carl Mela, Duke University

Advisors:            Debu Purohit (VP Meetings) and Fred Feinberg (Past President)

Program:            Three days of four one-hour live sessions, organized by thematic tracks. Four talks per session followed by 15 minutes break.

Talk Duration:    13 minutes plus 2 minutes for Q&A

Sessions Time:  9:00 am to 1:45 pm EDT (US). 

Special Events:  Awards Ceremony, Women’s Luncheon, and Fellows Luncheon

Platform:             Zoom Video Communications. Presenters need to be familiar with the application and acquire high-speed internet. If you plan to access Zoom sessions via your cell phone, make sure to download Zoom application first.