Home

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on marketing problems.

The 42nd ISMS Marketing Science Conference that was planned to take place in Durham, North Carolina, USA, at Duke University Fuqua School of Business will not be held onsite.
The conference will be held virtually on June 11, 12 and 13, 2020.

Register Now 

Co-Chairs:          Rick Staelin and Carl Mela, Duke University

Advisors:            Debu Purohit (VP Meetings) and Fred Feinberg (Past President)

Program:            Three days of four one-hour live sessions, organized by thematic tracks. Four talks per session followed by 15 minutes break.

Talk Duration:    13 minutes plus 2 minutes for Q&A

Sessions Time:  9:00 am to 3:00 pm EDT (US). Any co-author may present to suit time zone differences

Special Events:  Awards Ceremony, Women’s Luncheon, and Fellows Luncheon

Platform:             Zoom Webinar

Presenters need to be familiar with the application and acquire high-speed internet.

Posters:              Authors of poster sessions will need to upload 10-minute narrated Power-Point Presentation to a designated YouTube channel.

Deadline:           Register by April 30, 2020, to reserve a spot on program and poster sessions. PLEASE NOTE THAT PEOPLE WHO HAVE ALREADY SUBMITTED ABSTRACTS DO NOT HAVE TO SUBMIT THEM AGAIN, BUT MUST REGISTER BY THE APRIL 30TH DEADLINE IF THEY WANT TO PRESENT IN THE VIRTUAL CONFERENCE. PEOPLE WHO WOULD LIKE TO SUBMIT A NEW ABSTRACT AND THUS BE PART OF THE VIRTUAL CONFERENCE CAN DO SO, HOWEVER THEY MUST SUBMIT THEIR ABSTRACT AND REGISTER BY THE APRIL 30TH DEADLINE.