Poster Sessions

The abstract of each poster is available by clicking on the title below. To view the full Poster, please click here. Note that to view the posters, you will need to log in with your email and the conference password. Posters information can also be found on INFORMS.

 Poster TitlePoster Authors
1How Changes In Personal Resources Vs. Changes In Price Influence Product Attractiveness.Luis Abreu, Jordan Etkin, Duke University, Durham, NC, Contact: luis.abreu@duke.edu
2The Devaluation Of (e-)Smokers And Cannabis Users And The Case For Rethinking Stigmatization TacticsNicolas Roulin1, Namita Bhatnagar2, 1St. Mary’s University, Halifax, NS, Canada; 2University of Manitoba-Asper School of Business, Winnipeg, MB, Canada. Contact: Namita.Bhatnagar@umanitoba.ca
3What Causes Price Rigidity In Retail?Soheil Ghili1, Ioannis Stamatopoulos2, 1Yale University, New Haven, CT, 2University of Texas at Austin, McCombs School of Business, Austin, TX, Contact: soheil.ghili@yale.edu
4Classroom Atmospherics As A Marketing Tool: Creating A Space Students Want To Stay InChris Huseman, Liberty University, Lynchburg, VA, Contact: cdhuseman@liberty.edu
5Marketing Resource Allocation Across Media Channels In The Game IndustrySejin Jang1, Jeong Eun Yoo2,3, Juhong Park4, Hyun Shin2,3, 1Devsisters, Seoul, Korea, Republic of; 2Hanyang University, Seoul, Korea, Republic of; 3Impact Research Lab, Seoul, Korea, Republic of; 4Devsisters & Seoul National University, Seoul, Korea, Republic of.
6Quantifying Consumer Inertia In The Korean Mobile Service MarketShinjae Jang, Rice University, Houston, TX
7At Home Or Store? An Optimal Sequential Logit Model Of Preplanned Versus Impulsive PurchasesParichehr Kianian1, James D. Hess2, Jacqueline Kacen1, 1Bauer College of Business, University of Houston, Houston, TX, 2University of Houston, Houston, TX, Contact: pkianian@bauer.uh.edu
8Integrating Reference Price And Reservation Price: Pricing Strategy When Preference Is Not StaticChen Li1, Srinivasan Swaminathan1, Junhee Kim2, 1Drexel University, Philadelphia, PA, 2Southern Connecticut State University, New Haven, CT, Contact: cl3239@drexel.edu
9The Impact Of Social Media Sentiment On Stock Market Based On User ClassificationLin Liao, Tao Huang, Peking University, Beijing, China. Contact: 1701110969@pku.edu.cn
10Do Recalls Impact Outcomes In The Aftermarket?Khimendra Singh, Sriram Venkataraman, Rajdeep Grewal, University of North Carolina-Chapel Hill, Chapel Hill, NC, Contact: Khimendra_Singh@kenan-flagler.unc.edu
11The Streetlight Effect On A Global Scale: A Review Of Empirical Settings In Internationalization ResearchWillem Smit, Asia School of Business in collaboration with MIT Sloan, Kuala Lumpur, Malaysia. Contact: smit@mit.edu
12A Bayesian Deep Learning Approach for High Dimensional Consumer Choice ModelingFeihong Xia1, Rabikar Chatterjee2, 1University of Rhode Island, North Kingstown, RI, 2University of Pittsburgh, Pittsburgh, PA, Contact: jerryxia@uri.edu
13Pricing And Network Quality In Mobile Channels: A Hidden Markov Model Of Consumer Engagement And Content ConsumptionXia Zhao1, Elham Yazdani1, Lei Wang2, 1University of Georgia, Athens, GA, 2Pennsylvania State University, University Park, PA, Contact: elham.yazdani@uga.edu
14Facial Expressions And Crowdfunding SuccessJeong Eun Yoo1,2, Ji Hoon Jhang3, Sangyoung Song1, Hyun Shin4,2, 1Hanyang University, Seoul, Korea, Republic of; 2Impact Science Research Center, Seoul, Korea, Republic of; 3Oklahoma State University, Stillwater, OK, 4Hanyang University, Seoul, Korea, Republic of.
15SustainGrace Yu-Buck, University of Utah, Salt Lake City, UT
16The Effects Of Trolling Behavior On Engagement In Online CommunitiesIrina Toteva1, Gina Brynildsen2, 1Georgia Southwestern State University, Americus, GA, 2Sam Houston State University, Huntsville, TX, Contact: gbrynildsen@shsu.edu
17Modeling Banner Advertising Response To Viewability And Ad CharacteristicYe Qiu1, Lara Lobschat2, Norris Ignatiius Bruce3, Ram C. Rao4, 1Tongji University, Shanghai, China; 2University of Münster, Münster, Germany; 3University of Texas-Dallas, Richardson, TX, 4University of Texas- Dallas, Richardson, TX, Contact: yqiu@tongji.edu.cn
18Consumer Attitudes Towards AI-based Products: Effect Of Technology Autonomy And Perceived ControlMehrnoosh Reshadi, Mayukh Dass, Texas Tech University, Lubbock, TX, Contact: mehrnoosh.reshadi@tttu.edu
19Using Word Embedding To Explore Brand Personality – An Example Of Retro Brand From Automotive IndustryFang Yu, University of Utah, Salt Lake City, UT
20Meta-analysis On The Impact Of CSR Initiatives On Consumer’s BehaviorPedro Verga Matos1, Rita Coelho do Vale2, Vera Heredia-Colaço2, 1ISEG – Lisbon School of Economics & Management, Universidade de Lisboa, Lisboa, Portugal; 2Universidade Catolica Portuguesa, Catolica Lisbon School of Business and Economics, Lisboa, Portugal. Contact: pvmatos@iseg.ulisboa.pt
21Cryptocurrency Adoption with Speculative Price BubblesAnthony Dukes, Yanhao ‘Max’ Wei, University of Southern California, Los Angeles, CA
22Consumer Acceptance Of Smartphone LifeMasataka Yamada, Nagoya University of Commerce and Business, Nisshin-shi Aichi-ken, Japan. Contact: myamada@phd.stern.nyu.edu